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D&AD WORK: SEMESTER 1

  • Dec 13, 2022
  • 3 min read

Updated: Jan 26, 2023

Below is the progression of this module and research conducted for the chosen brief I have worked on for this project. As well as the script and presentation that was part of the final submission for this part of the module.

Colour theory: “there are three basic categories of color theory that are logical and useful : The color wheel, color harmony, and the context of how colors are used.” (8). Colour theory also links to the idea that colours cam imply meanings. “Color harmony delivers visual interest and a sense of order.” (8) which in basic terms is when something is aesthetically pleasing. We will be using colour harmony for our project due to a sub category within this being “A color scheme based on nature” (8) which because our colour pallets are influenced by flowers and nature it fits into this colour theory.

“Different colors can produce different physical, emotional and psychological effects. While some colors are calming, others are stimulating. Surrounding yourself with appropriate colors can help you harness their unique benefits, such as stress reduction. Consider the potential effects of some common colors:

Red – An exciting and stimulating color, red is often associated with passion and can be used to lift your spirits when you experience an emotional slump.

Pink – A soft and tranquil color, pink can inspire a calming sense of peace and balance.

Orange – Similar to red, orange is an intense and stimulating color that can make you feel invigorated.

Yellow – Softer than red and orange, but still sunny and cheerful, yellow can both improve your mood and counteract stress.

Green – Quiet and restful, green is a soothing color that can invite harmony and diffuse anxiety.

Blue – A highly peaceful color, blue can be especially helpful for stress management because it can encourage a powerful sense of calm.

Purple – In many cultures, shades of violet represent strength, wisdom and peace. Purple can invoke a tranquil feeling that helps reduce stress.

White – Symbolic of purity and freshness, bright white can inspire mental clarity (on the other hand, dull white can cloud your emotions).

Black – An elegant color that can represent power or submission depending on the circumstances, black should be used carefully because it can encourage either extreme.” (9)

For marketing “Always include gameplay footage in ads – it makes it more authentic. However, make sure the scenes are edited in an exciting way – otherwise, they can get boring.”(10) ads should be around “15 to 30 seconds is the sweet spot for mobile game ads. People’s attention spans are getting lower as we speak, so anything more than 30 seconds would be testing their limits.” (10)

References from research (21grams brief)

1. Cambridge Dictionary (2022) Gamer. Available at: https://dictionary.cambridge.org/dictionary/english/gamer (Accessed: 13/11/22)

2. Lavandier A.M (2016) Debunked: The “Gamer” Stereotype. Available at: https://medium.com/the-nerd-castle/debunked-the-gamer-stereotype-69be0e4ee0d7 (Accessed: 13/11/22)

4. NHS (2022) Overview- Postnatal depression. Available at: https://www.nhs.uk/mental-health/conditions/post-natal-depression/overview/ (Accessed: 16/11/22)

6. try_evidence (2022) REPORT: Women and games – how do modern female gamers play? Available at: https://tryevidence.com/blog/report-women-and-games-how-do-modern-female-gamers-play/#:~:text=Among%20the%20most%20preferred%20genres,puzzle%20games%20more%20than%20men. (Accessed: 16/11/22)

7. Forbes (2010) Top 15 Videogames For Women. Available at: https://www.forbes.com/2010/03/25/women-gaming-video-forbes-woman-time-online_slide.html?sh=1d9464e463ed (Accessed: 16/11/22)

8. Colour matters (2022) Basic colour theory. Available at: https://www.colormatters.com/color-and-design/basic-color-theory (Accessed: 16/11/22)

10. Udonis (2022) Mobile Game Marketing: The Ultimate Guide for 2022. Available at: https://www.blog.udonis.co/mobile-marketing/mobile-games/mobile-game-marketing (Accessed: 30/11/22)

Submission work:

Script for the presentation:

Power point:



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